Pruuv Documentation
Pruuv is an attribution and AI optimisation platform for digital marketing agencies. It captures every click ID from your ad platforms, attributes leads to their source campaign, sends matched conversions back to the platforms, and runs an AI agent to surface and action recommendations — all from a single workspace.
What would you like to do?
Add the Pruuv Pixel to your landing pages to automatically capture click IDs and fire conversion events.
Send conversion events server-side via a simple authenticated POST request — ideal for CRM or backend integrations.
Understand how Pruuv captures first-touch and last-touch attribution across Meta, Google, TikTok, and all UTM sources.
Send matched conversions back to Meta CAPI, Google Conversion Upload API, and TikTok Events API to close the loop.
The AI agent analyses campaign performance, surfaces recommendations, and executes approved changes on your behalf.
Prerequisites
- A Pruuv account with an agency workspace created
- At least one client workspace under your agency
- Ad platform accounts connected via Connections in the Pruuv dashboard
- A funnel with at least one stage configured to receive webhook events
Need help?
Contact your agency or email support@pruuv.io.