AI agents that optimise your ad spend — while you sleep.
Pruuv runs a team of agents against every client's goals in the background — reading real CRM outcomes, spotting waste, and staging confidence-scored recommendations you can read. Approve them, or set a confidence threshold and let them run — with guardrails, and a loop that grades its own decisions.
Reduce budget 15%
Spend up 31% week-on-week but matched revenue flat — CPA drifting above target. Trim to protect ROAS.
One overnight cycle. Six stages.
A scheduler wakes every minute; a director agent runs the whole book nightly.
Observe
Pulls spend, creatives and conversions from every connected platform.
Analyse
Joins ad data to your funnel + CRM and grades each entity against its targets.
Recommend
Drafts entity-level actions with a 0–100 confidence score and plain-English reasoning.
Approve
Configurable from fully manual to confidence-based auto-approval, with approval chains for sign-off.
Execute
Pushes budget, bid, pause and enable changes directly to the platform.
Reflect
Measures the real KPI impact 7+ days later, feeding a win rate that makes the agents better.
Recommendations you can read. Guardrails you can trust.
Recommendations you can read
Every action — budget, bid, pause, enable — carries a 0–100 confidence score, one line of reasoning, and an estimated impact. Nothing is a black box.
Confidence-threshold auto-approval
Set a per-client threshold. Above it, agents act on their own; below it, a human reviews. You dial in exactly how much autonomy each client gets.
Guardrails you can trust
A stale-data skip, a daily action cap, a max budget-change cap, and a negative-trend circuit breaker keep the agents inside the lines — always.
Full autonomy, your rules
Agents execute budget, bid, pause and enable changes directly across every connected platform — gated only by your confidence threshold and guardrails.
Conversion send-back
Matched conversions are pushed back to Meta, Google, TikTok and LinkedIn, so each platform’s own optimisation learns from real revenue — not pixel proxies.
Self-improving
A master agent shadow-tests strategy changes and promotes the winners automatically, so the system gets sharper every week.
Agents optimise toward real revenue — not vanity metrics.
Pruuv ingests every ad platform and joins it to your funnel and CRM with per-connection attribution, showing first-click and last-click side by side. So “a conversion” means a real deal — and that's what the agents chase, against each client's targets.
Every ad platform. Every CRM. One substrate.
New connectors ship every couple of weeks.
Every client, every spend — on one page.
A per-client-workspace agency overview that tells you which of your clients need a human today — and which are quietly compounding overnight. Sparkline rows, on/off-track target dots, and a queue of decisions instead of a queue of spreadsheets.
Before Pruuv, we ran 30 client reviews every Monday morning. Now the agents do it overnight — we walk in to a queue of decisions, not a queue of spreadsheets.
See Pruuv against your own ad accounts.
Invite-only · OAuth-first · your approval rules, always