AI-powered attribution for digital marketing agencies

Close the loop between
ad spend and revenue.

Pruuv captures every click ID from Meta, Google, and TikTok, attributes them to your leads, and sends matched conversions back to the platforms — so your campaigns optimise on real revenue data, not guesswork.

Meta Ads·Google Ads·TikTok Ads·Microsoft Ads·All UTM sources

How it works

Three steps to closed-loop attribution

01

Connect

Link your Meta, Google, and TikTok accounts. Add the Pruuv Pixel snippet to your landing pages in under five minutes.

  • OAuth connection
  • One-line pixel install
  • Multi-account support
02

Capture

Every click ID (gclid, fbc, ttclid) and UTM parameter is captured on the landing page and attributed to the lead when they convert.

  • First-party cookies
  • 90-day attribution window
  • First & last touch
03

Optimise

Matched conversions are sent back to Meta CAPI, Google Conversion Upload, and TikTok Events API. Your AI agent identifies what is working.

  • Closed-loop conversion
  • AI recommendations
  • Automated bid signals

Platform

Everything your agency needs

Multi-platform attribution

Capture gclid, fbc, fbp, ttclid, msclkid, and all UTM parameters automatically. The Pruuv Pixel writes first-party cookies that persist for 90 days — immune to ITP and cross-session loss.

AI-powered recommendations

An AI agent analyses your campaign performance against targets on a schedule you control. It surfaces actionable recommendations and can execute approved changes on your behalf.

Closed-loop conversion sending

Send matched conversions back to Meta CAPI, Google Conversion Upload API, and TikTok Events API — complete with the click IDs required for accurate attribution and optimisation.

Built for agency scale

Manage multiple clients, multiple ad accounts per platform, and multiple team roles from a single platform. Each client has its own isolated workspace, data, and AI context.

Stop guessing.
Start proving ROI.

Connect your ad accounts, add the pixel, and have attribution working before your next call.